CII, Adfactors PR train NGO-focused modules on regulation, fundraising and reputation management


Adfactors PR has announced a series of workshops in partnership with the Confederation of Indian Industry (CII) in March and April 2022 which will address the top three pressing challenges facing NGOs –

  • Understanding regulations and improving compliance
  • Ensuring sustainable fundraising and
    Managing reputation in a digital world.
  • The overall program, dubbed GO* – Growth and Outcomes, aims to help nonprofit organizations navigate the complex and rapidly changing development ecosystem.

The tailor-made program will focus on the three ‘Rs’, presented in the form of an interactive workshop.
– Decryption of regulations and improvement of compliance
– Raise funds
– Reputation management

Through this program, the nonprofit sector will be equipped with knowledge, tools and strategies to address the challenges it faces.

Adfactors PR Co-Founder and Managing Director Madan Bahal said, “This initiative is our humble way to empower the vast ecosystem of small, medium and large NGOs. As we enter a post-pandemic world, we want to support NGOs to ensure they continue to be agents of change to have impact at scale. Through the GO* program, we believe in adding value to NGOs and helping them navigate a complex ecosystem. »

Nikhil Dey, Executive Director of Adfactors PR, emphasized the relevance and necessity of such a program. He said, “Nonprofits are one of the most important players in the development ecosystem to bring about grassroots change in all sectors, including public relations. Adfactors PR’s social impact practice has always believed in the importance of doing impactful work and real-time problem solving for NGOs. The GO* program with CII is our latest attempt in this direction. We invite NGOs to share topics and topics that will interest them most. »

Welcoming the initiative, ICN Deputy Director General Seema Arora said, “NGOs have long been champions of social change. This has become more evident during the pandemic when nonprofits have become a strong pillar of support for affected communities. Through this initiative, we aim to strengthen NGOs in the field to strengthen their capacities and know-how. We are convinced that these workshops will be beneficial in building a sustainable NGO ecosystem that innovates, collaborates and supports.

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